A word about my credentials.

The web is a crazy place sometimes. Everyone is skeptical. No one believes anyone. There's so much hype you could throw up on a bad day.

The best thing I know to do is tell you straight up what right I have to tell you how to write sales letters.

One: I'm NOT going to promise you can make $50,000 a year or a month or $2,000 a day. That's total hype. I don't know you, your skills nor your background. How could I guarantee such a thing?

Two: Several thousand people have paid $3,000 to hear me present my formula at one-day seminars. Listen, people don't pay 3 grand to hear a bunch of crap. Think about it. You better have honest, viable, hard-hitting information, or you're going to have a mutiny on your hands (and mega refunds) in a flash.

Recently I have spoken at prestigious seminars in London, England, Bermuda and Las Vegas. Believe me, you don't get invited to events like this without credibility. I turned down a seminar in Moscow.

Three: I have had a business life outside selling you products on how to make money on the Internet. Yes, I make good money at it. But before this product took off like a rocket, my passion was using my crazy, stupid little formula with clients who forked over $5,000 to $12,000 because I helped them make a lot more.

My best, long-term client had a net worth exceeding several hundred million. I've helped him sell his products and seminars for as much as $20,000 using my crazy formula.

How many of these dudes selling "How to get rich on the Internet" have even one client in the real world? Not to mention a multi, multimillionaire.

But I'm not bragging. When I started out, I was a dunce!

There are many people I admire who were extremely succesful at very young ages..

When I started out, I didn't get it. Any of it! I did about everything wrong you could. My letters didn't work. My ads didn't work. My marketing didn't work.

The only way I got where I am is by doing a bunch of things that didn't work. Eventually, I found the things that do work.

A lot of teachers have unconscious competence. They are competent but they don't know why or how they truly do it.

I have conscious competence in that I went through a lot of mistakes to get where I am. So I know what I did to get here. That means I know HOW to teach it to others.

The Skepticism of People Sometimes Shocks Me!

The other day I was having lunch with an attendee at a seminar. I'll call the person "Bill", although that isn't the person's real name. Bill had heard me speak at several seminars. Bill owns several of my products.

We were having lunch. Now, out of all the questions in the world Bill could ask me, what would you think his number one question would be?

Something about how he could make more money, right?


His question was, "So Marlon, do you do this full time?"

I about freakin' fell off my chair! Do I what? Say again!

Then his second question was, "Are you making good money at it?"

I was shocked. And I guess surprised that someone who heard me speak and has read my products would even ask that.

Then I realized how truly skeptical some people are about Net marketing. I'm not blaming Bill. I do understand where he's coming from.

In case you have those questions, yes I do this full time. Yes, I make a great living. Yes, I made an excellent living as a copyrwriter and speaker before doing this.

I have a full time customer service person you can chat with most days on live chat from any of my web sites. Most everyone in this business knows who I am. Most every "guru" is a personal friend of mine.

My associate program is ranked in the top ten by at least one popular directory. Every month I pay out thousands in commissions to associates around the world.

I have customers in probably every country you can name. And some you never knew existed.

Marlon, how long have you been doing this?

Another question I get is "How long have you been doing this?" As far as writing direct response ad copy, I started in 1978 dabbling in the field. Then I moved to Dallas in 1982 and wrote freelance.

I wrote brochures and all that kind of stuff for several years. I hadn't truly learned my sales letter formula at that point.

Later, I become an accomplished and recognized direct response writer and speaker. I was marketing online before the World Wide Web even existed.

Someone the other day was even skeptical about that! They sent me an email, "Marlon, how could you do that? How could you have marketed online before the World Wide Web existed?"

The answer is AOL and Compuserve. For any of you who remember, they were huge for online marketing back in those days.

In fact, I was employed as a copywriter at a company marketing on the pre-www Internet via Veronica, Gopher and all that jazz.

Anyway, to sum up, I'm a very well-known and respected author, marketer, speaker and direct response writer. I know and am friends with most of the "gurus" in this industry. I'm quite successful at what I do. And I have one full-time customer service person.

OK, that's all I can think of.

Oh, one more thing. I believe I am still the only Internet marketer with over 100 pages of testimonials published online for a product. That oughta tell you something.

And for you skeptics, yes, the testimonials are real. I'd go to jail if I made them up because it's called fraud.

That's really not a place I want to be. And there's no reason for it because every day I get new testimonials in my email box.

If that isn't enough for you, I guess you can ask about my products in any online forum concerning marketing.

And if that isn't enough, don't order my product! Because nothing I could say will convince you otherwise.