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Here are a few pictures from around the world where I taught my sales letter methods

Note: Order before 11 p.m. and get your mini-critique from Marlon. Just write your letter with the software and submit it here. This critique is ONLY available to those buying today, not to prior purchasers or buyers after that date.

Check this out...

From: Marlon Sanders

Dear Friend,


In as LITTLE as one hour from now, your sales letter could be written and online.

At last, you can craft 100% customized, potent, targeted sales letters just by filling-in-the-blanks and clicking a button.

You get a sales letter nicely formatted on a web page when you're finished. Just polish it up some, link it to your order form and you're off and running.

Almost no one puts true sales letters on their web sites. It beats the heck out of me.

Instead, they try to follow the marketing examples of dot com companies posting brochure sites (mainly images with very little sales copy) that are going bankrupt by the barrel full.

I say to you that if you want to make a healthy profit from your web site, you need to put a sales letter on it. Why?

Because people have been selling products via direct mail sales letters for over 100 years. It's a tested, proven formula that works. The main changes in the last 100 years is that now you post the sales letter to your web site instead of printing and mailing it.

And, of course, there are differences in how you structure the letter since it's online versus being printed.

But the principle remains the same:

If you want to sell online, you need to craft a targeted letter with a powerful offer and post it on a web page.

In short, you use the same formula that has been selling billions of dollars through the mail for the last 100 years.

Over the years I've been selling online, myself, my friends and my customers have jointly made millions in sales using this formula. It really, really works.

By the way, you can get more information on my credentials and background by clicking here.

Time after time I found that even though I present a very simple step-by-step system for creating killer sales copy, it seems like people have trouble following it.

I taught thousands of people my formula for writing sales copy, yet no-one seemed to follow the formula as I presented it.

I can't explain it. I don't know why.

For example, someone would send me a sample sales letter they supposedly wrote using my formula. But it wouldn't have a "how to..." headline. Or an "if you then" opening. It wouldn't have bullets. Or if it did have bullets then there weren't enough.

In short, I could hardly see a resemblance between my formula and the letters many people generated.

So I decided to create a software program that literally FORCES you to craft a killer sales letter that has every element of my formula.

All you do is click a button and fill in the blanks when prompted.

If you can fill in the blanks, you can use this software.

Now listen up. I have a friend who sells template letters. Those are terrific. But Push Button Letters is totally unique and different.

First, it is an actual software program you use, not just sample letters that you revise.

Second, it takes you by the hand and walks you through my psychological formula step-by-step with fill-in-the-blank forms and drop down boxes.

In addition, you'll find helpful tips and examples with each step, so you're never stuck wondering what to write.

Third, it is 100% customized to the exact needs of YOUR business. You aren't trying to fit a square peg into a round hole intended for another business.

Fourth, when you get the software, it's yours to use forever. You pay NO ongoing monthly fees to continue using it. Write 1 or 100 sales letters. There are NO limits!

Nothing could be easier...

When you're finished writing you have the option to follow the step by step instructions in the DESIGN AREA where you choose the fonts for your headline, sub headline and main text. You're also given the option to add a background to your web page along with the "order now" buttons, "satisfaction guaranteed" images and other graphic elements of the page.

Once you're finished designing the letter you will be prompted to save it to your hard drive. From there it's a click away from being posted online.

The sales letter is merged into a web page that you can post on your web site in under 1 minute and begin making sales with right away.

Of course I do want to make sure you realize that the expression "garbage in-garbage out" applies to this program. The output will only be as good as your input.

You may need to TWEAK the final output

by adding a paragraph break here and there and may want to add additional information, sentence transitions and so forth to make your letter flow smoothly.

The design created by the program is functional but basic. If you want to do more advanced design via html pages, I recommend following up with Design Dashboard. Or if you want to create a Wordpress blog and design your sales letter there, I recommend WP Leads and Sales Dashboard.

Please Note: We do NOT offer free critiques or support. We charge $1,000 per hour to critique and tweak sales letters. Although we'd like to, we simply don't have the available time to look at your letter and evaluate it. I want you to know that right upfront.

The objective of the software is to create a letter that has all the crucial elements of my formula. Of course, there is no substitute for the human brain and common sense. You are the one who will need to make your letter flow smoothly. You still have to THINK to obtain a great result.

What the software does is FORCE you to follow a psychological sequence that has proven extremely effective in our own sales letters.

You can theoretically do the same thing without the software

But what I've found is that even though it's simple and logical, most people still don't do it. They need something like this that literally walks them through the formula step-by-step.

I'm really jazzed about it. I think, hope and believe it's going to greatly empower you to come up with your own sales letters that truly rock.

Success Factor One: Your web traffic -- Is it high or low quality? The better the quality of your traffic, the higher your conversion rate of hits to sales. If you need help getting traffic to your web site, see our product The Amazing Formula.

Success Factor Two: Your offer -- what is your product, price, terms, guarantee, and so forth?

My formula forces you to include the basic elements of a powerful offer. But you can't sell a dead duck. No letter in the world can sell a product that your target market doesn't want to buy.

Success Factor Three: Your copy -- This is third in importance. My software walks you step-by-step through the formula it took me 25 years to learn.

It's very powerful.

Finally, with the help of this software, I'm totally convinced you're going to whip out sizzling letters that follow all the steps of the formula.

You get unlimited online access to this software for 5 years when you own it. So you can make as many sales letters for your personal business as you want, anytime you want.

Requirements to use software:

The Push Button Letters Software is accessed online. Thus, it works with all versions of Microsoft Windows 95/98/ME/2000/XP and XP Pro, Windows freaking 7. We got 'em all covered. The software requires an active internet connection since it is an online software., and does not download to your computer.

Here  is the price and what you receive

Back when I wrote for clients, I charged $5,000 to $15,000 to do a sales letter. Now, for a fraction of that, you can whip out your own sales letter using the same psychology I employed on behalf of my clients.

The OLINE DIGITAL VERSION for instant access is $100.00 and comes with extra Wordpress and Optimize Press videos to show you how to use those tools to create stunning sales letters.

Why this product won't actually cost you a dime.

The question is, is it worth 100 bucks to own a system for crafting ad copy that really sells your stuff?

You can easily waste 5 or 10 times that much money buying courses and products about ad copy that spout off a bunch of stuff that never really helps you.

You can easily waste that much money just trying out one or two sales letters that don't work.

You can easily lose out on 10, 20 or 30 times that much money by screwing around with marketing methods that simply don't work.

But most importantly, you can recoup your  100 bucks three ways

All you need to do is sell two to four $100 products or services using my system to get your money back.  If you don't do that, I'll be shocked.

The heart and soul of your Internet business is your ad copy. It IS what drives sales. It's the engine. If you aren't willing to spend $100 for that, then you really don't understand what makes people buy. In which case, you really DO need the software!

You can sell two copies through my associate program and get your money back, because I pay out a 50% commission. I'm not saying you'll get rich by reselling my product.  But I do send out thousands of dollars in commissions each month.  And if you just sell a couple, the product pays for itself.

Don't you think you know at least a couple people who will buy the software after you show them the super cool sales letter you whipped up using it?

You can ask for a refund, which is something I hope you don't do because then your password will be disabled and you won't be able to use this remarkable system in the future. It's easy to order my product. Just click the link below.

Push Button Letters GOLD Edition
ONLY $96!
(To upgrade from standard or
silver to Gold, click here)

Requirements to use software:

The Push Button Letters Software is accessed online. Thus, it works with all versions of Microsoft Windows 95/98/ME/2000/XP, XP Pro and, naturally, Windows 7 and MAC computers. The software requires an active internet connection as software utilizes a web database. This means you cannot use the software on an airplane or other places where an internet connection is not available.

If you're in another country and do NOT have a credit card, you can order by bank draft. Just write the words "Push Button Sales Letters" on a piece of paper and mail it to the address below. Please put the name or ID # of the person who referred you on a note with your bank draft. And include your shipping address, so I can mail you the software.

Make your bank draft out to: Higher Response Marketing, Inc.

Higher Response Marketing, Inc.
11844 Bandera Rd. #469
Helotes, TX 78023

Marlon Sanders

CEO - Higher Response Marketing, Inc.

P.S. If you've decided not to order, click the play button below.

Please Note: If you come back to this page after the deadline, you may no longer see the extra bonus shown above.

What People Say about
Push Button Letters


"...this will make complete sense to you"

This will make it soooo easy for you to generate an effective killer sales letter. It's all laid out for you.

If you've read any of Marlon's other stuff, this will make complete sense to you.

Jon Keel


"I love this product "

I love this product. Fill in the information and out comes a sales letter. It is so easy. Thanks for a wonderful product.



"I have 10 2-page sites and will be using Push Button Letters to rewrite them"

Hi Marlon

just to say how pleased I am with push button letters its so easy and I like the fact that you can keep going back and changing it to make sure it flowes properly.
It certenly makes you think about what your writting.

I also have 10 2page sites and will be using push button letters to rewrite them, thanks again.

Trevor Shaw


Push Button Letters is absolutely FANTASTIC!

Hi Marlon,

I have been using it for a week now, and absolutely love the simplicity. My website is undergoing a major overhaul now, and with Push Button Letters I have been able to craft a really powerful sales letter for my PPC Consultation services. I am looking forward to going live with the new page and watching the conversion rate increase. ;-)

Stay tuned… I will post the results here soon.


Easy to use

Mr. Sanders,

I recently purchased Push Button Letters. I took it out of the box, and 20 minutes later I had the backbone for my site, the sales copy.

This should have been called “Push Button Letters 2 – The Easy Version.”

Keep up the great work,


I love the push button sales letter. If anything it gives you a really strong backbone for your sales letter and really makes you think about what is really important to people BEFORE you put it out there.

S Johnson

Push Button Letters is a great program!

Some of the best money I’ve invested in my business and education. Just from using the software, I’ve learned an immense amount about writing effective sales copy. Not only does it help you write great copy, but it builds your web-page for you in the process!

Thanks Marlon!


Takes a person step by step

I think your product is very good; it’s no substitute for thinking, however, one still needs to know pertinent, accurate details about intended market, product features/benefits, etc. It’s a very good framework, takes a person step by step, if they take the time to do it well, should make a huge difference in their marketing efforts.

If one thinks about why the product is set up as it is, that’s a great lesson as well.

Colleen PIerce 

Everything you do is first class and highly professional!

I have bought a number of your products and the quality and ease of use make things super easy.

Push-button Letters is one of the best. Paying a copywriter for marketing would be out of my budget so this product is like having my own copywriter.

Your staff is great, rarely do I have to wait more than 24 hours for a response and any issues I have are quickly resolved.

Marlon it is a joy to use your products and know that your staff is there when I need them.

Thanks Marlon!

Greg Gudson


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